What's the story with this Phoenix marquee?

Grantman

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I bought this on ebay recently. It came from Canada. I've never seen a Phoenix marquee like this before. It has a company name of Serina in the bottom left and "a Bally co." in the bottom right. I Googled it and can't find anything on an arcade/game company named Serina. Does anybody know anything about this company? Has anyone seen this artwork before?

What's also odd is that Phoenix was developed by Amstar and manufactured/distributed by Centuri (and Taito in Japan), not Bally. Here's the KLOV entry for Phoenix: http://www.arcade-museum.com/game_detail.php?game_id=9004
 

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