What is the story behind the 'Cheap Squeak'?

ManNamedJed

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For some reason I've been wondering about Cheap Squeak sound PCBs.

It occured to me that 'Cheap Squeak' is a cool and odd name. First its unusual to use the word cheap in a product name. And why bother to 'brand' it with a name anyway? Most games its just the 'sound board'.

It has been used in video games and pinballs. Are they all the same, or customized to the application? Were they designed at Bally/Midway or sourced from outside?

I did some googling and didn't find anything. Does anyone know if there is anything interesting in its history?
 
They also named the interface board in Baby Pac-Man a "Vidiot" board.

Someone over there had a sense of humor I would think.
 
Cheap Squeak and Squawk and Talk are two of the commonly named boards.

Cheaper for the manufacturer, cheaper for the operator, I'd assume. And operators were a bunch of cheap bastards so I doubt they cared :D
 
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