What do you think of my new logo?

mgreen

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It took me 2 days of messing around between coats of spray paint and wood filler for the wounded warrior cabinet. This is my first real graphic arts project and I think it turned out good. Let me know what you think!!!

I used: Power Point, Snagit, google sketch-up, Microsoft Paint, and Inkscape. I'm sure Inkscape is probably more than enough but I am just not used to it yet.
 

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I think it looks cool, but the center "burning cabs" area looks cheap and pasted. Other than the middle area, everything else looks good to me..
 
Agreed on the middle area. Also, the title font is tough to read. Try another font where the capital letters aren't so busy and have more of a flow with each other. Nice work so far!
 
That title font is horrible for all-caps.
The game cabinets / burning thing looks very amateur.
The whole feel is not reassuring, it does not resemble a reputable dealer.
Honest opinion, trying to help.
 
"Resurrecting the fallen, one arcade at a time" (comma, not a semicolon)

"When average isn't good enough, I make it right" (comma)

Agreed on lower center - get rid of those images. The hands holding the games are great.
 
I'll add one thing. Stick with one character. You've got the name Devil Dog Arcade and I can see a tie in with the Bull Dog and the military fatigue, but the character in the middle? I don't' see the relationship. I'd rather see the name by itself and the two dogs in the center holding the games or even just one dog holding the games.
 
I wouldn't refer to the games themselves as 'Arcades'. An arcade is a collection of arcade cabinets and pinball machines, not an individual game on its own.

It would be better to say: "Resurrecting the fallen, one arcade game at a time" or something like that.

You have some good themes in your logo, but I think it's a bit too busy and hard to read at this point.
 
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I think I'd like to see dogs in the center, as the skull doesn't seem very inviting for some people and it doesn't fit with the name. I agree, the copy & paste fire and cabs looks rather amateur and the title font is very hard to read (took me a while to make out what it says).

Other than that, not bad. Mine's very family friendly. ;)
pacpong2.jpg
 
I'm by far not a graphic designer but as a Computer Programmer(my soul-draining career) it does help me to have a bit of an eye.

My suggestion? Keep with the military theme. Drop the rest.

I would do the following:

1) Keep the Dogs how they are (I like them and they're not too overly aggressive). Jr. Pac is right about the family-friendly aspect.

2) Put one dog on each side with maybe one arcade machine in each of their hands. If so, choose Pacman and Galaga...or two other really recognizable games.

3) Between them put your business's name in white in a Military-Style font.

4) Make the background of the card olive green or that stereotypical military green color.

5) Follow the above theme for any other important information you wish to include.

There's no need to put cabs burning on it as people will already expect you to be professional as you have a legit business. Think about tell telling people why you're awesome, not why you don't suck.

That's just my advice. Feel free to discard it. But I really do like the Dogs.
 
I agree with most everything said above. To be honest, your logo looks so much like The Arcade Boneyard that I initially assumed this was just a revamp to their logo. I would be turned off by your association with them primarily because of their CL spamming tactics.


Get rid of the burning pics, they make me think you are planning to trash games.

I don't particularly care for the dogs but it is most likely due to my constant exposure to overzealous junior marines pasting similar stuff on their vehicles. People in normal areas shouldn't have the same negative reaction.
 
Do the text header in Military type stencil lettering in white or light green and drop the yellow/orange script font-- it doesn't blend in well at all.
 
Thanks for all of the comments and I think you all made some very good points. My son said the same thing about the burning cabinets which does seem counterproductive to what I actually do. I have never burned nor intended to part and trash cabinets.

Agreed about the rest of the comments too. A redesign should be out shortly next week removing the Grim Reaper and going a different route. I have several other ideas but got side tracked on this one.

Thanks again for all of your time and support.
 
I cannot claim the restoration on that one. You had a very nice cabinet from the very beginning. Been loving that thing! Thanks again!
 
Main title felt hard to read to me... it's cool, but just seems too busy if you plan on putting that on a sign and having someone notice and drive by. Just my opinion though.
 
Why the Sgt in the title? Are you planning on selling to px/nx's? Maybe getting a contract to sell the games as training aids to the Dcma? If not I'd drop it. Being military /ex is more of a hinderance than anything. Most people have a strong disdain for them and see it as a point to take advantage of you. Be happy they have yellow ribbons and are nice to you to your face. The dogs could be somthing to make chit chat about. I know once a Marine...
 
Being military /ex is more of a hinderance than anything. Most people have a strong disdain for them and see it as a point to take advantage of you.


Is Indiana seriously this way? I can assure you from personal experience that most places in the country this is not the case.
 
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