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They want to train you to understand that you own nothing except your credit card bill, and that you are simply renting an experience, pay-per-view style.
Next step: pay-by-the-hour. A game will come with 30 hous of play and you will have to pay $1/hour after that. Then they will give you back the resets and the multiple saves since the 30/hours base will be per-game-purchase. If you use 25 hours on one pass, when you reset you will only have 5 left before you start paying up. All of this in the comfort of your own home.
If they start doing this with all of their games, I guess I won't be purchasing a Capcom game ever again.
Well, the silver lining is that this is only possible with cartridge-based games. They can't control what you do with your harddrive/memory card/whatnot.
I already despise Capcom a great deal because of what they did with Super Street Fighter IV Arcade Edition in the US (a little background: Taito had worked out a deal to release the English verison of the game in the US this March just for arcades, they had a press release ready to go and then Capcom decided it was a great time to announce the console release of the game, which would kills Taito's efforts; I already had an order placed that I couldn't cancel and the game did great until Jun 7th, which since then it's been pretty lousy and it's not making anywhere near enough to pay itself off now); I refuse to give them any more business in the future as it is. But this shows where console gaming is going to go and why I really don't care for modern stuff. PC gaming sucks because there are times where it is a huge hassle to play the game you paid for (or when I bought Batman Arkum Asylum for PC, someone had already used my key). I also haven't bought any new or used games in a while after having purchased more than one game "new" that some employee had already taken home and humped. But I guess that's what we have to deal with for wonderful modern gaming experiences.