This was just posted fresh for ya'll 2 days ago by Tony Temple...
https://arcadeblogger.com/2016/05/13/arcade-factory/
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https://arcadeblogger.com/2016/05/13/arcade-factory/
Enjoy
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Seems weird to say that Missile Command sold for "around $3000" when the actual price ($1,995) is in the production numbers document.
$1995 was probably the price from Atari to distributors. $3000 was probably the retail price from distributors to arcade owners.
Maybe, but it makes no sense to compare those numbers that way. It was explicitly discussing profit based on Atari's production costs, so Atari's sale price is the relevant number.