Despite what most outside of Alabama would imagine, Huntsville, AL is very tech/engineer/IT oriented, with Marshall Space Flight Center, the 2nd largest defense contractor research park in the country, Boeing, Northrop, SAIC, etc....
I could totally see this concept being successful here, if it included the craft beer thing.. there are 2 or 3 local breweries here and draft beer selections are just exploding around here.. I don't have the money to try this, but I could see it working.. with it being
a) a hangout for geeks
b) offering craft beer/odd food
c) live music occasionally
I still don't think you could really make much money, but I could see it doing ok.