Oh yeah, I know about filtering easily. The word "fire" is just a difficult one to filter out. What if I'm looking for a Fire Truck? Or a Fire! pinball machine? How many CL ads say something like "the fire button just doesn't work"? or "I turned the switch on, but it just wouldn't FIRE up so it's FREE"? How about "Galaga for sale with rapid FIRE mod."?
Or
"I'm having a FIRE sale, Warlords Cocktail - $100, Quantum - $150, Twilight Zone pinball - $300. Will also trade for ARCADE FIRE tickets."
"Arcade Fire" is an eternal annoyance to the arcade collecting community. We can only look forward their (hopefully) eventual break-up.