RareHero
Well-known member
They also said about 65% of their machines are exported and the oversea's market is the only thing keeping them going. I asked gary about non licensed pins and he said the licensing makes it cheaper and easier as far as designing the concepts,artwork, and gameplay.
Just because something is "unlicensed" doesn't mean it's instantly a theme that appeals to all people. Lets look at some unlicensed B/W games:
No Good Gofers - some people discount this game because they hate golf.
Cirqus Voltaire - some people say this game is too effeminate or they hate circus themes
Road Show - some people don't like the rednecky construction theme
etc...so lets say Stern picked some random original theme out of a hat - who's to say it has any wide appeal?
I don't know why exactly, but there's something special about combining a good license with pinball. Addams Family got the ball rolling (har har)....there's just something that really connects when you take a pop culture icon and play pinball with it. It's something video games could never do - licensed video games almost ALWAYS suck...but licensed pinballs are almost always good ....even if the license is kinda "meh" like Dracula or The Shadow. So, in this day and age, when pinball itself is a hard sell...something with a wide demographic or "cool" factor like Spider-Man, Avatar, Family Guy, etc ....that is REALLY appealing to pinball fans and non-pinball fans alike. I mean - I guarantee the reason Pirates of the Caribbean sold so well is due to the LICENSE. People LOVE Disney merch, the Pirates movies, and chicks love Johnny Depp and Orlando Bloom ...that theme/art package sold the game. Had the game just been a generic original "Stern's Pirates of the 7 Seas" or something....there's NO WAY it would have sold as well.