Not that it matters at this point, but I think the O.P. did mean to use half full. I believe what he was trying to say was no matter what valid point he brings up regarding BR's "antiquated" payment system, people who are die hard BR supporters will not recognize or acknowledge that issue even though deep down they might not like it. They'll then talk and glorify about other bullet points on his site to mask/smoke screen/draw attention from the obvious issue.
The obvious issue at hand in this thread is mostly about his payment system with mailing checks. I don't think the OP objects to everyone else saying that cross shipping, customer service, etc is fantastic.
And frankly, it doesn't matter in the grand scheme of things. If you need to do business with BR, you'll either do it his way, or you don't get BR goods. Plain & simple. Nature of the beast.
That's what I understood it as.
EDIT: While typing this post, the O.P. responded agreed with you, therefore making me look like a clueless asshole spewing rhetoric