First video of Avatar ...

I don't think the pinhead/collector's market is big enough to support the entire industry, even if it is just one company ...
I agree that it's unlikely Stern can survive on pinheads/collectors alone, but they certainly don't have prayer if they completely ignore the needs of this market segment. It may be a relatively small niche of people in the grand scheme of things, but collectors have a voracious appetite for new pins. We are willing to pay a premium for solidly built games with interesting playfields and good rulesets.
 
Disagree...

"Stern Pinball's ratio of "home sales" to commercial sales has risen from practically zero to an estimated 35% - 60% of their total sales in just the last 3 years, which is an encouraging new market for them to sell into in the coming years as operator and commercial account orders continue to dwindle."

It is rare now to see machines on location in bars and hotels. Truck stops yes, but many hotels pulled their arcades out. If anything now you see redemption machines in hotels. Home gamerooms are becoming more and more common now...

I'd be interested in total take numbers, not just what slice of the pie comes from where. If you sold 10,000 pins a year five years ago and 600 of those were to home buyers, but now you sell only 1000 pins a year, but still sell those 600 pins to those home buyers, you can still say "homes/collector sales skyrocketed from less than 1% to 60% of our sales!" event hough your total take is only 10% of what it used to be and you're constantly fighting layoffs!

If you're in the amusement business, I don't fault you for catering to as many quarters as possible FIRST. Not saying they should ignore collectors, either. But if they are trying to make sure a pin is fun to play for the billions of Joe Schmoes first, and a deep ruleset for the mere thousands of Pete the Pinheads was a secondary concern - how can you blame them??

Ultimate solution is to make a pin that caters to both. But you gotta wonder if that is even possible with pinheads craving marina-trench deep rules and the ADD epidemic that seems to be spreading amongst the general public.
 
From my experience in the retail market collectors never want to pay the prices of the new pins. We hardly ever sell to a collector whether or not its from our online site or our brick and mortar stores. Its 98% first or second time pin buyers. Half the time they could care less about the playability they just want a cool looking pinball. Stern knows this as well and they have to create pins for the people who are buying them not the ones who are waiting 2 years after their release to find a "deal" on one that was HUO.
 
From my experience in the retail market collectors never want to pay the prices of the new pins. We hardly ever sell to a collector whether or not its from our online site or our brick and mortar stores. Its 98% first or second time pin buyers. Half the time they could care less about the playability they just want a cool looking pinball. Stern knows this as well and they have to create pins for the people who are buying them not the ones who are waiting 2 years after their release to find a "deal" on one that was HUO.

You got me.... Only pin I have and ever wanted was BK2000 and once I had it I never figured I'd get another. Then the movie Avatar comes out, my whole family loves it, the machine looks beautiful, and in 2 months there will be one in my basement. I'm not concerned about how great it plays, or how many "Wizard Shots" there are to master. As soon as my kids play it once and I see both of them smile none of that will matter....
 
Hey could be worse, these pinball machines could be made in Taiwan or Indonesia, cheap pieces of you know what. I'am thankful Stern is still making pinball machines. Be glad we still have pinball!! Keep up the good work! Wish your prices on new machines were alot less, can't afford $4500 for them! But dont stop making them!!!! I love the fact there American made!
 
You got me.... Only pin I have and ever wanted was BK2000 and once I had it I never figured I'd get another. Then the movie Avatar comes out, my whole family loves it, the machine looks beautiful, and in 2 months there will be one in my basement. I'm not concerned about how great it plays, or how many "Wizard Shots" there are to master. As soon as my kids play it once and I see both of them smile none of that will matter....

Great point! Pre-ordered one I assume?
 
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