I got this game about a month ago and put it into the monitor side of a Tsunami motion cabinet (39" VGA CRT). It doesn't have to be a JAMMA cabinet - pretty much anything with a tube works.
It started out the first few weeks in third place in earnings among my light-gun shooters (I have Terminator Salvation Deluxe(42" LCD), House of the Dead 4 Super Deluxe(62" DLP), Big Buck Safari (27") and CarnEvil), always coming in right behind HOTD4. This past week however it went into 2nd place and isn't too far behind Terminator. I think that's pretty good for a relatively unknown kit game competing against light-gun shooters both with name recognition and larger more attractive cabinets with something unique about the guns. Also Friction costs much less than all of the shooter I have minus CarnEvil.
It's also a fun game if you like destructive environments. Several people I have watched play it comment about how fun they think it is. Some have even commented on the gfx as it looks nice on my VGA screen and it has a solid 60 fps rate. I just wouldn't mind it if there was an option to shut of the screen flash as it's more noticeable in my dark room.
Here's a video I did playing it a few days back:
It should also be noted that this was an Indie arcade game - made by a small team as a first for their new game studio.