LOL, I really think you are overestimating classic games =P
A lot of this depends on demographics. When we had our Rivergate Mall location (mostly Caucasian) classics did well there. This location is about 33/33/33 across the board but more Hispanic and Black customers than RIvergate.
We had Food Fight in front of the door and it did a whopping 50 cents a week.
I only said Marble Madness for 3 reasons:
1. Although I've practically never played the game, I know what it is and how popular it was in my era.
2. I did play the arcade version once over theBman's place and can't wait to play it again.
3. I'm a simpleton with add so other classics tend to go over my head unless the'yre simple like Asteroids, Space Invaders, etc. Because of this I'd like to say I represent the modern population and non-existent attention spans fairly well lol.
If it were my place I'd be doing promotions left and right...maybe "feature" one "classic" (or low earner either way) a week/month, perhaps a high score contest with a gift card as a reward. Like the other guy mentioned, I'd be really curious to try putting a low or non-existant earner on free play if possible just to see what would happen. Do it for a different game each week (or every 2-3 days) and see if that draws people in. The only downside would be time limiting someone if they were hogging the machine but if it brings people in and that game can earn its space one way or another, why not?
To really add a twist to it...throw a "one game on free play every day" sign out front, and change the free play game every couple days and make people "find it"
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